Wandering Barman is my local bar. I found them when I first moved to New York and they gave me a job on the canning line when I needed cash for ridiculous NYC rent.

Their existing branding had a beautifully simple bauhaus-inspired logo of a hand clutching a barspoon that originally drew me to them.

Client
Wandering Barman

Year
2024

Photography

Small bottle labeled 'Gin Old Fashioned' against a blue and green backdrop.

A bottle of margarita made with mezcal lying on an orange surface.

Bottle of Grapefruit Sling cocktail from Wandering Barman placed in front of colorful street art featuring a cowboy with graffiti and neon guns.

Person wearing a glove holding metal industrial equipment in a workshop.

Although I didn’t create the initial logo or brand, I happily ran with the opportunity they gave me to turn what they already had up to 11.

HQ’d in Bushwick, Wandering Barman operates as a coffee bar, taproom, and RTD cocktail brand offering high quality cocktails at affordable prices on the go. WBM is a perfect example of what people love about Bushwick. It’s lowkey but high-quality, dark and gritty but warmed with neon, filled with people of all backgrounds at any time of day.

I attempted to bring the energy of the products, space, and environment into the brand, web design, and photography.

Hand holding bottle of Spicy Daiquiri by Wandering Barman against colorful graffiti background.

Bottle of Pineapple Sling by Wandering Barman in front of a yellow "Caution Active Driveway" sign.

Person pouring liquid from a labeled bottle into a glass with ice cubes

A person in protective gloves pouring a substance into a metal container in a laboratory setting with industrial decor in the background.

POSTER DESIGN -

Image of a purple-toned promotional poster featuring a hand holding a small bottle labeled "White Negroni Wandering Barman" next to a glass with ice. The word "Barman" is prominently displayed, along with placeholder text in a retro design.

Abstract graphic design featuring repeated text 'WANDERING' in a gradient from black to yellow. Includes an image of a bottle with a label reading 'Gin Old Fashioned' and 'Wandering Barman' with 28% alcohol by volume. The design has a green border, a

Promotional graphic for Wandering Barman's "Smoky Old Fashioned" cocktail, featuring a flame background, drink specifications, and text description highlighting bourbon, smoky essence, maple syrup, and spice blend.

Colorful graphic design featuring repeated text "BARMAN," an image of a drink bottle labeled "Spicy Daiquiri," and placeholder text "Lorem Ipsum."

A stylized poster with text "Wandering Barman" and repeated "WA" and "AN" along the borders. The central image features a small bottle of alcohol and a traffic cone with handwritten text. The color scheme is orange and black with a vintage effect.

Collage of a pineapple sling bottle with "Wandering Barman" text

Halloween party poster with "Wandering Barman" in stylized white text on a dark background. "HALLOWEEN PARTY 10/31 7:30PM - LATE" is written in yellow below.

Collage poster featuring a bottle labeled 'Margarita Made With Mezcal' on a yellow background with text overlay stating 'Wandering Barman, 315 Meserole Street, Brooklyn'. Black and red typography emphasizes the word 'Wandering'. Artistic and retro de

Close-up of an open mouth with a disco ball inside, accompanied by text "There's an easier way to have a party in your mouth."

Close-up of a person's lips with red liquid dripping, against a purple tint background, and text "EXPERTLY CRAFTED COCKTAILS, ZERO HASSLE" below.

A stylized advertisement featuring a cocktail glass with a pink drink and ice, next to a bottle labeled "Grapefruit Sling." The text says "The party starts with a shake and a twist" and "Upgrade your bar today."

WEBSITE DESIGN

Made in collaboration with alissacm

made in collaboration with Wandering Barman and my lovely partner and web designer Alissa, we updated the website, applying new branding, highlighting the neon interior, and improving the ease of online ordering.

ADDITIONAL BRAND ASSETS:

Logo of Wandering Barman with stylized key design and text above and below.

Wandering Barman logo featuring stylized text with multiple parallel lines, creating a dynamic and modern look.

Diagram of a lock picking tool and key pin positions in a lock cylinder.

Minimalist circular symbol with horizontal and vertical lines extending outward, resembling a stylized logo or abstract design.

Black and white symmetrical geometric symbol with circular elements and horizontal lines.

Abstract geometric design with circles and lines

The word 'Wandering' repeated in various font sizes and styles, forming a stacked pattern. Below, the text reads 'Wandering Barman 315 Meserole Street, Brooklyn.'

Logo of Wandering Barman featuring stylized text and a circular design

Logo featuring a circular design with a stylized dumbbell and the word "BARMAN" below.

Wandering Barman logo with a stylized shaker and stirrer graphic on the left.

Logo of Wandering Barman with stylized shaker design above the text.

Logo with abstract design and text 'Wandering Barman'

Black and white logo featuring the words "Wandering Barman" surrounding a stylized cocktail shaker graphic.

Diagram showing logo designs with text labels including 'Full Logo', 'Mid-Size Logo', 'Mini Logo', 'Bar Spoon Arrow', 'Reference to Lights', and 'Negative'. Includes a circular emblem with linear elements.

Photography

POSTER DESIGN -

POSTER DESIGN - POSTER DESIGN -

WEBSITE DESIGN

Made in collaboration with alissacm

ADDITIONAL BRAND ASSETS:

ADDITIONAL BRAND ASSETS: ADDITIONAL BRAND ASSETS:

POSTER DESIGN -

ADDITIONAL BRAND ASSETS: