The concept behind Spaceship Earth Coffee Co. is to combine the nostalgic charm of silver-age comics with the passion for exceptional coffee. Our mission is to fuel the extraordinary within by crafting ethically sourced, meticulously roasted coffee experiences that ignite imagination, foster connection, and promote sustainable practices for the betterment of our planet.
The name “Spaceship Earth Coffee Co." serves as a homage to the visionary ideas of R. Buckminster Fuller and his book, "Operating Manual for Spaceship Earth." Fuller emphasized the concept of Earth as a limited resource, urging humanity to adopt a comprehensive and responsible approach to its management. At Spaceship Earth Coffee Co., we embrace this philosophy by recognizing the preciousness of our planet's resources. We strive to source our coffee beans sustainably, supporting farmers who prioritize environmental stewardship and fair trade practices. By honoring the principles outlined in “Operating Manual for Spaceship Earth," we aim to create a coffee company that not only provides exceptional coffee experiences but also promotes the wise and conscientious use of Earth's resources for the betterment of our planet and future generations.
Stack of three mugs, one black, one red, and one cream, with "SPACESHIP EARTH" and "SECCO" printed on them, on a wooden surface with a blurred background of a cafe.
Vintage coffee advertisement with comic style, featuring "Spaceship Earth Coffee Company" text, and stacked coffee mugs in front.
The packaging creation process for Spaceship Earth Coffee Co. combines elements of silver-age comics with a strategic design that communicates the essence of our brand. The front and sides of our packaging feature vibrant and dynamic illustrations reminiscent of silver-age comic book covers, capturing the excitement and adventure associated with that era. These visuals immerse customers in a visually compelling world, evoking a sense of nostalgia and intrigue.
At the bottom of the packaging, all the essential coffee information is provided, ensuring transparency and empowering customers to make informed choices. This includes details such as the coffee's origin, varietal, roast level, tasting notes, and any relevant certifications.
The back of the packaging succinctly summarizes our brand, providing a quick glimpse into the values and mission of Spaceship Earth Coffee Co. This summary highlights our commitment to sustainability, ethical sourcing, and exceptional coffee experiences, inviting customers to join us on a cosmic journey through coffee.
DRAG TO SPIN
To encourage consistent packaging and create a sense of vintage charm, we incorporate a faux 35 cent decal on the box. By placing this obviously incorrect price tag on the packaging, retailers are prompted to place their price tags in the same location— covering the 35 cent sign to avoid customer confusion, promoting a cohesive and aesthetically pleasing display in every store.
Overall, the visual language and packaging of Spaceship Earth Coffee Co. reflect our brand's silver-age comic theme while effectively conveying our mission and product information. It is designed to engage customers, spark curiosity, and create a memorable and immersive coffee experience.
